StoryYo: Interview met Paula ten Bos
Algemene praatjes of vage beloftes zijn voorbij! B2B marketing kan en moet anders! Het gaat niet meer om algemene praatjes of vage beloftes. Je moet echte waarde brengen en exact weten wat jouw doelgroep beweegt.
Thrive in today's competitive world!
Cultivate a top-sport mindset and unlock high-performance skills that last a lifetime.
Hendrika helps ambitious leaders, sales teams, and professionals in high-stakes industries (like tech, sales, finance, and consulting) master high performance—without burning out or sacrificing their personal life.
No fluff, just elite mental strategies, sales excellence, and a no-BS approach to success!
Meet Hendrika!
Hendrika is a dynamic force, a powerhouse speaker, author, podcast host, and high-performance enthusiast with over two decades of experience in both the tech industry and karate. With 23 years in tech and 20+ years as a dedicated karate athlete, Hendrika has not only pushed the limits but mastered the art of excelling in highly competitive environments.
Her mission is simple yet bold: to empower ambitious professionals and visionary leaders to embrace their full potential, both in life and business, by cultivating high-performance skills and adopting a top-sport mindset.
From a young age, Hendrika learned the importance of resilience, discipline, and an unwavering focus on excellence. This mindset carried her through the global stage of competitive karate and the fast-paced world of IT, where she became a trailblazer for women in technology.
Now, she’s ready to share her hard-won wisdom, teaching others how to cultivate a top-sport mindset and unlock high-performance skills that last a lifetime.
Her motto? “F*ck ordinary, I want extraordinary!”
She thrives on challenging the status quo, helping others move beyond mediocrity and aim for exceptional outcomes. Her core values (perseverance, resilience, focus, and fierceness) fuel her approach, whether she’s speaking on stage, writing a book, or coaching and training leaders to build high-performing teams.
From keynotes to power workshops, she blends martial arts wisdom with business acumen. Sales kick-offs? Leadership programs? Onboarding programs? She’ll make sure your people leave different than they walked in.
Need to grow, scale, or fix your sales challenges? She brings the strategies, and mindset to make it happen!
Need a dynamic host for your show or want to create video content that makes an impact? She’ll bring the energy and expertise to make your content resonate.
Work Smarter, Win Bigger, Live Fully
Too many people accept less—less success, less energy, less fulfillment—because they believe they have to choose between career success and a balanced life. But that’s a myth.
In high-pressure environments like tech, the struggle is real. But here’s the truth: you don’t have to burn out to break through.
Hendrika believes you can have it all—a thriving career, peak performance, and a life that fuels you instead of drains you.
High performance isn’t about grinding harder; it’s about training smarter. With the right mindset, strategy, and habits, you can unlock your full potential and build a sustainable, unstoppable life.
It takes a rock-solid approach, a different way of training, and a commitment to rewriting the rules of success.
From Good to Unstoppable!
Hendrika empowers professionals and teams to be successful in the long term. By defining your ultimate goal, mastering your mindset, and maximizing your vitality, you can crush your goals and live your ultimate dream life! She is here for:
Ambitious Professionals: Individuals who are hungry to get everything they can from life and their careers. Who want to maximize their potential, adopt a high-performance mindset, and break through personal and professional barriers.
Leaders and Organizations: Visionary leaders who want to elevate their teams, fostering a culture of high performance and empowering their people to maximize their potential in a sustainable way. Hendrika provides them with the tools, strategies, and inspiration to build high-performing teams that are resilient, diverse, and focused.
Whether you’re an individual looking to elevate your career or a leader seeking to build a high-performing team, Hendrika is here to guide you toward achieving your fullest potential. Combining a top-athlete’s mindset with business expertise, she’ll inspire you to take bold steps and create extraordinary results.
A little side note....
I’m not a coach. I’m not a trainer. I’m not a consultant
I’m your wake-up call when you’re done playing small
Karate champion. Entrepreneur with a successful exit. Sales rockstar. Mental performance expert. Trailblazer.
Everything I do is built around one thing: winning — with strategy, discipline, and an unstoppable mindset
I don’t believe in balance. I believe in powerful peaks and professional recovery
I don’t believe in feel-good mantras. I believe in ownership, execution, and a high-performance lifestyle that radically shifts your energy, results, and impact
My approach is raw, direct, and unapologetically outcome-driven. No fluff. No filler. Just real transformation for those who are ready to go next level
If you feel you’re made for more — I’m your partner
F*ck ordinary. I want extraordinary. And deep down, so do you!
Power Letter: Sales is evolving. Are we evolving with it?
Hey! Here’s your by-weekly 4 minute read to kick-start your week! A quote that inspired me:“People don’t buy what you do; they buy why you do it.” — Simon Sinek I love this quote because it
StoryYo: Interview with Hanneke Vogels
The FIGHT for a seat at the table More noise. More competition. More generic pitches. And guess what? Buyers aren’t listening…. → The market is crowded, and everyone is screaming for attention→ Customer-centricity? Almost non-existent.
StoryYo: Interview met Henk Willemse
Oh wow…. Dit was misschien een beetje een bold move van me, maar we hebben het overleefd! Onlangs had ik Henk Willemse te gast in de StoryYo studio. Zelfde achternaam, en nee, geen toeval…. (maar