The FIGHT for a seat at the table

More noise. More competition. More generic pitches. And guess what? Buyers aren’t listening….

→ The market is crowded, and everyone is screaming for attention
→ Customer-centricity? Almost non-existent. Too many sellers talk about themselves, not what truly moves the customer
→ If you don’t understand their world, their pains, and their priorities—why should they give you a seat at the table?

Sales isn’t about being the loudest. It’s about being the most relevant!

This is just one of the topics I spoke about with Hanneke Vogels in the StoryYo studio.

Other topics we touched?
→ Most CRMs are outdated data dumps, not sales enablers
→ Sales tech fails when leaders lack expertise and skip team buy-in
→ Fix “time killers” and “conversion bleeders”—not just chase new tools
→ Sales tech adoption and the role of reps to help choose and implement it
→ AI boosts efficiency, but in complex B2B sales, human connection wins

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